Privacy Policy — World of Blue

Effective May 5, 2026

World of Blue Hospitality LLC ("we," "us," "our") operates the World of Blue mobile application (the "App"). This policy explains what we collect, how we use it, and the choices you have. We follow GDPR, CCPA, and Apple's App Store privacy requirements as they apply.

1. Who we are

World of Blue Hospitality LLC
2 Meadowlands Plaza, East Rutherford, NJ 07073, USA
Phone: +1 (201) 896-0500
Email: privacy@theworldofblue.com

2. Information we collect

Information you give us when you use the App:

• Name, email, phone number (account)
• Reservation and event details (rooms, dates, guests, payment status)
• Service requests (housekeeping, amenities, wake-up calls, dining orders)
• Messages you send to the front desk
• Optional preferences (pillow type, room temperature, dietary, accessibility, special requests)
• Government-issued ID and a selfie when you complete in-app self check-in (used only for identity verification, encrypted at rest, never shared with third parties for marketing)
• Photos you choose to upload (e.g. event photos)
• Survey responses and ratings

Information collected automatically:

• Device type, OS version, app version
• Anonymous usage telemetry (which screens are visited, error logs)
• Approximate location only when you opt in (used for local recommendations and shuttle ETA)

Information from third parties:

• Reservation data from our property management system (StayNTouch, when integrated)
• Loyalty program activity from our Blue Rewards database

We do not sell your personal information. We do not trade your data for advertising. We do not use your data to train external advertising networks.

3. How we use your information

• To provide the services you request (room access, dining, concierge, event tools, transportation)
• To recognize you as a Blue Rewards member and apply tier benefits
• To respond to your messages and resolve service issues
• To process payments and folio charges
• To send you transactional notifications (your room is ready; your shuttle leaves in 15 min)
• To send you marketing about World of Blue events, offers, and stays — only with your opt-in consent. You can withdraw consent any time.
• To improve the App via aggregated, de-identified analytics
• To meet our legal obligations (tax, regulatory, fraud prevention)

4. Sharing your information

We share your information only with:

• Our property management and event-management software (StayNTouch / Amadeus Delphi) to deliver your stay and event
• Payment processors to charge your card (Stripe or equivalent — they handle card numbers; we do not store full card data)
• Service providers under written contract (email delivery, SMS delivery, cloud hosting, analytics) that are bound to use your data only to provide services to us
• Law enforcement or regulators when legally required

We do not sell, rent, or share your information for cross-context behavioral advertising.

5. Your rights

Wherever you live, you can:

• Access the information we hold about you
• Correct or delete it
• Withdraw marketing consent
• Export your data in a portable format
• Object to processing for marketing purposes

If you live in the European Union, the United Kingdom, or California, you have additional rights under GDPR and CCPA. To exercise any right, email privacy@theworldofblue.com. We respond within 30 days.

You can delete your account at any time from the Blue Rewards tab → App Settings → Delete Account, or by emailing the address above.

6. Security and retention

We encrypt your data in transit (TLS 1.2+) and at rest. ID verification photos are encrypted with per-stay keys and deleted automatically 30 days after checkout, unless we are required to retain them for fraud or legal reasons.

We retain reservation and folio history for the duration of our normal hospitality records (typically 7 years) for accounting and tax purposes. Marketing-only data is retained until you withdraw consent.

7. Children's privacy

The App is intended for users 16 years and older. We do not knowingly collect information from children under 16. If you believe a child has shared information with us, contact us and we will delete it.

8. International transfers

Our servers and providers are primarily based in the United States. If you use the App from another region, your data will be transferred to the U.S. We use standard contractual clauses where required.

9. Changes to this policy

We will notify you of material changes through the App and via email. The current version always lives at this URL.

10. Contact

privacy@theworldofblue.com
World of Blue Hospitality LLC
2 Meadowlands Plaza, East Rutherford, NJ 07073, USA